Firestone And The IndyCar Series - A Long And Winning Partnership
Only one tire supplier has been there for every race, every turn, every pit stop and each and every nail-biting photo finish in the history of the IndyCar Series – Firestone Racing. Building on a long and storied history that dates to the beginnings of the sport of auto racing in the early 1900s and includes winning the first Indianapolis 500 in 1911, Firestone Racing joined IndyCar Series competition at the inaugural event in 1996 and has been at every race since. Following four years of tire competition with Goodyear, the Firestone brand has been the series’ sole supplier since 2000. In 2002, Firestone Racing expanded its role as a key promotional partner by becoming Official Tire of the IndyCar Series and the Indianapolis 500 – cherished positions the company maintains to this day. Most recently, in December 2012, a contract extension was announced that will see the Firestone brand remain the exclusive tire for the IndyCar Series through the 2018 season.
However, the relationship between Firestone Racing and INDYCAR extends far beyond the roles of tire supplier and sanctioning body. Firestone Racing is a trusted promotional partner that builds IndyCar Series exposure and fans by sponsoring individual races and tracks, conducting in-store promotions at Firestone Complete Auto Care centers, through digital, print and television advertising, and more – even to the tires that might be on your passenger car. From ad placement with prime media outlets, to television advertising that captures the rich history and tradition of the Firestone brand’s involvement with the IndyCar Series and the Indianapolis 500, the partnership is stronger than ever. In 2014, Firestone will become the title sponsor for the Firestone Grand Prix of St. Petersburg, and returns as title sponsor for the Firestone 600 at Texas Motor Speedway. Firestone is also the Official Tire of the Toyota Grand Prix of Long Beach.
Firestone Racing’s success on the track also transfers to our consumer tires. For our company’s engineers and chemists, lessons learned at the track translate into innovations that can be applied to the design and manufacture of street tires – innovations such as wider tires for improved traction, lower aspect ratio tires for improved handling, new compounds for increased wear and better grip, and improved cord materials for more durable performance.
Through the years, many of these technological advances have made their way into the Firestone tires driven by consumers today. We are able to provide drivers better performance through features such as longer tread life, resistance to hydroplaning, effective dry traction, enhanced grip and other benefits. Our company continues to develop and improve technologies for all future products that focus even more closely on what the consumer demands from a tire.
In many ways, Firestone street tires showcase all that the men and women of our company have accomplished since the Firestone brand’s first Indy 500 win at the inaugural race in 1911, and all that we will continue to accomplish together in the years to come. And when another driver takes the checkered flag and dons the Firestone cap in victory circle, it’s not just another Firestone Racing win. It’s the culmination of a successful partnership between Firestone Racing and the IndyCar Series.