Chevrolet extends sponsorship of Chevrolet Detroit Belle Isle Grand Prix
May 20, 2014
Chevrolet announced an extension to continue as the title sponsor of the Chevrolet Detroit Belle Isle Grand Prix, one of the most popular annual summertime events in Michigan.
After returning to Verizon IndyCar Series competition as an engine manufacturer in 2012, Chevrolet raced the extra mile, becoming title sponsor of its hometown event as the Chevrolet Detroit Belle Isle Grand Prix made its return to the Motor City for the first time in four years. With capacity crowds and exciting racing on the physical street circuit, the Chevrolet Detroit Belle Isle Grand Prix has continued to grow over the past two years.
The event is poised for its best weekend yet May 30-June 1 on the 2.3-mile Raceway at Belle Isle circuit.
“We are very excited to continue our partnership with Chevrolet to build on the momentum we’ve established with this wonderful event,” said Bud Denker, chairman of the Chevrolet Detroit Belle Isle Grand Prix. “Without the support of Chevrolet, we would not have been able to bring world-class auto racing back to the Motor City and with an extension of this partnership we know the future certainly looks bright on Belle Isle for the Grand Prix.”
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After helping to bring racing back to Detroit, Chevy also worked with Grand Prix officials to help make improvements to Belle Isle. More than $2.7 million worth of improvements have been made to Belle Isle by the Grand Prix team since 2012. The Chevrolet Detroit Belle Isle Grand Prix also became the first event to host a Verizon IndyCar Series doubleheader race weekend and the island will host two series races on back-to-back days again in a little over a week with the Chevrolet Indy Dual in Detroit presented by Quicken Loans.
Mike Conway and Simon Pagenaud, who won the races last year, return to defend their titles.
“We’re pleased to continue our partnership as the title sponsor of the Chevrolet Detroit Belle Isle Grand Prix and to showcase Belle Isle, our city, our state … and Chevrolet racing … to the world right in our own back yard,” said Jim Campbell, Chevrolet U.S. vice president of performance vehicles and motorsports. “This event, which provides an opportunity for us to connect with current and prospective customers and delivers great action for our race fans, also results in a significant economic impact to the City of Detroit and the region.”